Xbox One

Product: Xbox One

Brief: Xbox is struggling to keep up with Playstation. We need to get enthusiastic gamers on board with the Xbox One again.

Solution: Well the best place to reach gamers is YouTube, and games consoles. We bought in 10 YouTubers to challenge their audiences to become ‘The One’ at a different in game skill, essentially making them into our marketing department.

7,500 entries and 1.5 Million video views on YouTube later we had the most successful commercial partnership with YouTube stars in the world.

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Xbox One

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