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Easter Eggs Live

Product: Channel 4 TV show Easter Eggs Live

Brief: Get viewers to tune in to a one off show all about eggs hatching live over Easter weekend

Solution: Combine chocolate Easter Eggs and a real baby creature to see a real animal hatching in a visual world that everybody can relate to at Easter time.

No messing with CG and trickery! Let’s starve a baby crocodile for a week so that it fits in an easter egg.

Portfolio

All ATL Social Digital Experiential Concept

BMW – X1

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