Radio:
7-Seats.
Active Guard.
Head Up Display.
Navigation.
Parking Sensors.
DM:
Brief: Launch the new BMW 2 Series Gran Tourer, BMW’s first 7-seat family car.
The car is a challenge for the brand as it’s outside of their comfort zone. They’ve never produced a family car and therefore never spoken to families. How can you adapt the brand without changing their TOV?
Solution: Engineered for family life.
A campaign that still revolves around the precision engineering that is associated with BMW, but speaks about it in relation to the way that a family/parent would use it. It shows that the family was considered through every step of the creation of the first BMW Multi-purpose vehicle.
Radio:
7-Seats.
Active Guard.
Head Up Display.
Navigation.
Parking Sensors.
DM:
Like a nice suit, this website is bespoke. The proud tailors being Jann and Sean.