Home

BMW – 2 Series GT

Brief:¬†Launch the new BMW 2 Series Gran Tourer, BMW’s first 7-seat family car.

The car is a challenge for the brand as it’s outside of their comfort zone. They’ve never produced a family car and therefore never spoken to families. How can you adapt the brand without changing their TOV?

Solution: Engineered for family life.

A campaign that still revolves around the precision engineering that is associated with BMW, but speaks about it in relation to the way that a family/parent would use it. It shows that the family was considered through every step of the creation of the first BMW Multi-purpose vehicle.

Radio:

7-Seats.

Active Guard.

Head Up Display.

Navigation.

Parking Sensors.

 

DM:

F46 DM IMGS

 

Portfolio

All ATL Social Digital Experiential Concept

Premier League 30th

We Are Undefeatable

Arts Emergency

No Room for Racism

EU Exit

4oD

24HR Test Drive

Easter Eggs Live

BMW – X1

Thomson

Emirates

Xbox One

Scamp School


Like a nice suit, this website is bespoke. The proud tailors being Jann and Sean.