Home

BMW – 2 Series GT

Brief:¬†Launch the new BMW 2 Series Gran Tourer, BMW’s first 7-seat family car.

The car is a challenge for the brand as it’s outside of their comfort zone. They’ve never produced a family car and therefore never spoken to families. How can you adapt the brand without changing their TOV?

Solution: Engineered for family life.

A campaign that still revolves around the precision engineering that is associated with BMW, but speaks about it in relation to the way that a family/parent would use it. It shows that the family was considered through every step of the creation of the first BMW Multi-purpose vehicle.

Radio:

7-Seats.

Active Guard.

Head Up Display.

Navigation.

Parking Sensors.

 

DM:

F46 DM IMGS

 

Portfolio

All ATL Social Digital Experiential Concept

BMW – X1

4oD

Give Blood

McCain

Easter Eggs Live

Thomson

Emirates

Xbox One

Murder Trial

Scamp School


Like a nice suit, this website is bespoke. The proud tailors being Jann and Sean.