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Premier League

Brief: Football has an ongoing problem with racism, in the stadiums and on social media. And the Premier League are actively attempting to eradicate it from the sport through a series of actions, including stadium bans. We needed to communicate the actions in an engaging way, using existing footage, and without pointing the finger of blame at all football fans. #minefield

 

Solution: It’s a sensitive subject with multiple interested parties, and a lot of information to include. So, we picked up on the advancement in technology around CCTV and social monitoring and created a graphic “glitch” device that helped us to tell the full story with the limited found footage available to us from the first games of 2021/2022 season.

Portfolio

All ATL Social Digital Experiential Concept

Premier League

EU Exit

4oD

24HR Test Drive

Easter Eggs Live

McCain

BMW – X1

Thomson

Emirates

Xbox One

Scamp School


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