Brief: Create a DM piece to alert potential buyers to the new BMW X1 that ties into the existing campaign titled Embrace The Unknown.
Solution: We wanted to show off the new BMW X1’s command of the road and its ability to embrace all road contitions and terrains by working with renowned artist Ed Fairburn to make the best of the map of recipients’ local regions.
Add to that a sense of doorstep drama with a unique envelope and this becomes a pack that you can’t possibly overlook.
This campaign got nominated for a DMA Award in the Automotive category. We didn’t win. A talking dog beat us.
Like a nice suit, this website is bespoke. The proud tailors being Jann and Sean.