Brief: The WE ARE UNDEFEATABLE campaign has been helping people with long-term health conditions to find small ways to get active. Now, it’s time to show people with health conditions that exercise benefits not only their ability to manage their conditions, but their wider lives, enabling them to go on and do more.
Solution: How do we tell the story of 4 real, amazing people – from establishing their conditions, highlighting the enjoyment of exercise, to landing the benefit to their lives – in 60 seconds?
We opted to use a series of slick match cuts to drive the TVC narrative forwards.
Then, we backed up the ad with 4 emotional documentary stories and an OOH campaign designed to show, through an extraordinary cast, that no matter what your condition or ability to exercise, anything is possible if you have the We Are Undefeatable spirit.
60 second TVC:
Cast Documentary (1 of 4):
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