Brief: There are 2 things we know for sure about bikers. They are incredibly vulnerable to serious injury or worse from road traffic collisions. And they are notoriously difficult to reach with safety messaging. How do we stop riders causing themselves damage, or dying on the roads?
Solution: Speak their language. Bikers LOVE bikes. So, we built them a custom motorbike with a difference. This bike is built using the exact medical components that are normally used to bolt a rider’s bones together after an accident – repurposed as structural parts of the motorcycle.
Like a nice suit, this website is bespoke. The proud tailors being Jann and Sean.