Brief: In the post Grenfell world we couldn’t afford to use scare tactics to ensure people check their smoke alarms, instead, we needed to focus on the behaviours that lead to fire in the first place and stop them from happening.
Solution: Show how simple the mistakes that lead to fire can be, in a visually interesting way.
Edit: This campaign has now run every year for the last 6 years and continues to test well.
Like a nice suit, this website is bespoke. The proud tailors being Jann and Sean.